Jul 3, 2011

Puri damages 'Bbuddah'


When a film is opened to immense positive talk in South (especially in Andhra Pradesh) on first day of release, what we expect is a block buster to roll out. In contrast collections of ‘Bbuddah’ all over India are surprising to hear because charisma of Amitabh Bachchan failed to ignite the BO. Yes, there have been reports that ‘Bbuddah’ fared very badly in North Indian theatres making a net of Rs. 1.5 Crores all over India on first day.

Trade analysts feel that reason for this is the director tag of Puri Jagannath and the kind of promotion they have done. North audiences never impartially encourage our South talents and Puri being a South brand, there was no anxiety in Hindi sect of audience. The intensity of suppression was so high that name of Big B failed to pull the public to theatres because of Puri factor. Let us see, how far the positive mouth-talk will help ‘Bbuddah’ pick up in spite of early damage already being done.